First impressions last
The lobby is the first part of the experience and in that perspective should receive a lot of thought on design and concept. The highlight of the entrance-area is an immersive video-floor which naturally blends in with the overal design and meanders through the lobby. On it’s route past the reception, cloackroom & seating areas it narrows down to a corridor taking you to the main room. Over the course of an evening this club undergoes transformations in the vibe, music & overall ambience, therefore the ambience in the lobby should reflect this. Lively and fresh at the start of the evening, slowly changing towards a more dark and intense feeling by the end of the night.
From this perspective the execution fulfills its important role it plays in the custom made nightclub experience which OTkun is.