For the launch of the timeless beauty Amels 80, we transformed Theater Amsterdam into a powerful visual spectacle where natural elements came together in an interactive way. A surprising reveal where we celebrated the family heritage and Amels 80’s iconic design. An epic journey through time and space.
We involved all our disciplines to bring the Amels 80 to life in a submersive experience. It all came together forcefully: the storyline, the captivating video content, lighting design, sound, set design and breathtaking choreography. From concept, design to show, we were able to do what we love best!