Damen Yachting Amels 80



Project Attributes

For the launch of the timeless beauty Amels 80, we transformed Theater Amsterdam into a powerful visual spectacle where natural elements came together in an interactive way. A surprising reveal where we celebrated the family heritage and Amels 80’s iconic design. An epic journey through time and space.

We involved all our disciplines to bring the Amels 80 to life in a submersive experience. It all came together forcefully: the storyline, the captivating video content, lighting design, sound, set design and breathtaking choreography. From concept, design to show, we were able to do what we love best!

Yachting Amels 80

This is the Amels 80, evolution is in our nature

The team that realised this project

Daan Oomen

Creative Director / Designer

Ad de Haan

Ad de Haan

Creative Director

Jim Brouwers
Jim Brouwer

Jim de Brouwer

Visual Effects Artist

RW Choreography Renske Wassenaar
Renske Wassenaar Live Legends

Renske Wassenaar

Marketing Manager

Stefan Peters

Concept Designer / Art Director

Mick Lve Legends

Mick Krikken

VFX Artist / 3d Software Specialist

Robbert Lubken

Visual Effects Artist / VR Developer

Mischa Smit

Visual Effects Artist / 3d Software Specialist

Lightyear 0

AFAS Openings Ceremony