Adidas

Adidas Futurecraft Loop – the 100% recyclable shoe

~ Robbert from our post production team made this shoe come alive in cooperation with producer Efraim Gons (the former CEO from our post production team).
Robbert: “It was a great opportunity for me to work on this project, especially because it was technically quite a challenge. If you take a look at the video, you would probably think it was easy to make this. For example, the technic fracture in step “recycle” it, but actually that was the hardest part of the video. That’s why I like this job so much, and the more challenge, the more fun. Besides that it was nice to work together with Efraim Gons.”
The video shows you the different steps of how this shoe is recycled.

The Guy that nailed this project

Robbert Lubken

Robbert Lubken

Visual Effects Artist